Mr Desh Raj Singh from Sharda Welfare Foundation interacted with VForce volunteers at UN Volunteer India's Virtual Skill-A-Thon Session-3 on "How to design marketing campaigns to enhance social causes". Addressing the volunteers, Mr Singh said that before creating any social campaign, a targeted social campaign is the strongest element of your social media marketing plan.
It is a series of coordinated actions aimed at accomplishing the goals set out in your overall strategy. He further added that we need to have an elaborated social campaign structure that can be tracked and measured over a specific period of time. It should be more focused and targeted than your "business as usual" social media content.